With everything going on in our current world, we are beginning to realize the value of online businesses. As social distancing measures increase and more people stay home, managing your online presence is more important than ever. If you were already online, you’ll possibly have to invest more resources as demands increase. As a marketing company, we at Ns Branding know the value of online business. There are certain things that can make or break your online venture. Here’s our top tips.
A great business starts with a great website
Nothing speaks about your business more than your own website. A website is like a window to a business’s soul. If you have a beautifully designed website with great flow, you are guaranteed to attract more business. We are a visual species, after all.
The key to having a great website lies in one of two things: either your ability to create one, or your ability to hire someone who can. At Ns Branding, we build stunning websites (like our own) to flesh out your brand. If you’re running your business from home and realize your website may be lacking, contact us to get information on how we can help you build a great site.
Be sure that your website allows easy access to whatever is most important for your specific business, whether that’s a link to product pages or a free quote generator. The possibilities could be endless. Provide quality imagery, up-to-date info (especially as the global situation progresses), and a great experience, and people are guaranteed to gravitate towards you.
Invest in digital marketing
If you haven’t already, consider investing in marketing and/or Google ads. At this time, you can’t rely fully on signage or word-of-mouth. Google is the powerhouse of all search engines, and it pays to invest in SEO (search engine optimization) for your business.
At Ns Branding, we offer SEO and digital marketing services that can boost your brand. Over time, you’ll find your online presence and website traffic will grow. Be sure to contact us if you need help marketing your brand online.
Decide on a marketing budget for your business. If you are a small business, don’t be afraid to put a small amount aside. It can be overwhelming once you find out what giant companies are spending, but that’s not the point. Contribute what you can and you will reap benefits. If you need help deciding how much you should spend realistically on advertising, we are also here to help.
Boost your social media presence
Social media is everything in our day and age. Especially now that people are home and increasing time spent on their devices, you’ll want to be sure to have updated social media pages that are being refreshed with new content often. If you already have social media pages, try boosting specials or offers you feel like people will be interested in. For example, if you are a small restaurant business, you might want to boost an offer for discounted delivery or certain to-go specials. “Boosting” a post means paying a certain amount of money for that post to be displayed as a sponsored advertisement on the feeds of people who may not follow you. You can tweak your target audience as well.
We go more in-depth on how to run a successful small business social media page in this blog post. We offer services to help you remotely with your social media as well, so be sure to contact us if you’d like to leave it to the experts.
We are offering online services that can help you do the most with your brand during this time. If keeping your business afloat is a priority, don’t neglect the power of the internet. With proper help from our team at Ns Branding, you can build a brand that lasts. No matter what you need, we are here to help. Stay creative and stay safe!