Need a new logo design? We tell you everything you must know before embarking on a brand identity project.
If your company needs a new logo design, you will probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Both options make a big statement about your business and how you see it. But either way, you’ll be questioning: what makes a great logo design? And how do you design a logo that captures the essence of a product, person or brand?
We are here to answer all of your burning questions about logo design, and we have even collated the best logo design tools we could find to help you out even further. If you are looking to design amazing logos across a range of devices, you should also check out our countdown of the 5 best logo design apps.
Why logo design is important
Your logo is you or your business’ first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application.
Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.
A logo design app is not going to create a branding masterpiece – but you know this. Some people are simply looking for a quick, cheap logo that reflects their start-up brand until it has expanded enough to merit a full brand identity created by a professional designer or agency. Here are five logo design makers that are fast, sophisticated and good value.
Canva is a full, browser-based graphic design suite that just so happens to contain a great logo design tool. Okay, it doesn’t offer the design capabilities of Adobe Creative Cloud, but Canva’s simplicity, variety of useful tools, and inspirational learning assets make it a great way to design your branding.
TailorBrands promises not only a logo design but a full branding package with its browser-based software. The tool is simple to use and has no pre-made logos – instead, the platform is powered by AI to design a unique logo for every user. There is a cost involved here, but it is paltry compared to hiring an agency, starting at $3.99/month for its Dynamic Logo package and rising to $15.99/month for the full Premium package.
Hatchful is a simple browser-based logo generator which allows you to customize your logo from hundreds of templates, icon, and colour combinations. You can test out logo variations and create a one-of-a-kind logo that’s perfect for whatever business you have, and the logo generator is so simple to use that you become an expert in minutes. The logo generated comes sized for all major social media platforms, and best of all, all it will cost you is your email address.
Logoshi is a super-simple tool that looks a bit Web 1.0 but provides neat, simple designs at a very reasonable price. It provides square, transparent, and cropped versions of your logo once it has been signed off, and you get bitmap and vector version of your logos all bundled into one cost.
Consider how to bring it alive
In the modern branding marketplace, a static logo that sits quietly in the corner of a finished piece of design work is often not enough. Consider how your logo design could come alive in motion for digital applications, and collaborate with animation or motion graphics specialists if necessary to explore its potential.