In today’s technology-addicted world, your website can make or break your business. It’s your virtual business card; the first impression a potential customer will have of you depends on what they see when they click on the link to your domain.
Now that you have some understanding of the importance of a good website, we’ll move on to some essentials and tips on how to build the perfect website for your business.
Set clear and smart goals.
Before you go out and spend money on a hosting service, set your goals straight. What do you want to achieve with this website? What do you want to show your potential clients? How much traffic do you want to direct there? The answers to these will give you, your designer, etc. a general idea of what you have in mind. When you have the answers, then you can move onto the next step of building your website.
Set your budget ahead of the project.
Depending on the hosting service, design, coding, layout, and many other factors, building a website can become pricey really quick. Set a budget on how much you’re willing to invest in this before you start looking for people and services that will build your website. As much as you want your website to be high-end and charming, don’t break the bank before you even make the bank.
Find a website you like to use as a guideline.
Finding a website you like will help you, and other people who will work on your website. Take a look at the different elements of a website that look appealing and inviting to you, and make a list of what you like about it to use as a guideline.
Trust someone who knows what they’re doing.
If you don’t have the knowledge to build your website yourself, find someone who can do it for you. Make sure you are clear about what you want, and ask to see previous websites they’ve built to see if they’re the right person for the job. Don’t trust the first person you find who gives you the lowest price.
Choose a reliable hosting service.
When choosing a hosting service, there are four factors to take into consideration: load time, uptime, support, and cost. Make sure you have a fast loading website that is up and running all the time, and avoid hosting services that will be too costly when you’re just starting your business. Also, keep in mind that you need a service with a good support team that you can reach at all times should you run into host-related problems. You can check out our hosting services here.
Pick a domain name that’s memorable.
Before you pick a domain name, here’s something you should remember: your domain name does not have to be the same as your business name. In fact, it’s better to use a shortened version if your business name is a longer one. Choose a shorter name that will be easy to remember, and still related to your business.
Introduce your business and services.
Potential clients should easily be able to tell what it is that you’re offering when they go on your website. Pay attention to your pages, especially your homepage as that is the first one people will see, and make sure there is information about your business and what you can give to your clients. However, you do not need to go into too much detail, as you can have separate pages for different services and aspects of your business where you can give much detailed explanations.
Keep it clutter-free and easy to read.
It’s not just about how many people visit your website, it’s also about how much time they spend on it. A well-designed website that is easy on the eyes with short yet informative texts tend to have longer visitation time from users. The more time people spend on your website, the more information they have on what you do, they’re also more likely to be interested in your services.
Develop and write your own content.
Sure, you can easily copy and paste from other websites and give links to the source, but why would you do that when you could create your own content? Write your own posts and pages, take your own photos, create a more genuine and original website with what you have.
Keep it up-to-date and alive.
It’s important to update the texts and posts on your website every once in a while, to keep up with the changes in your industry, or to add new products and services. This is basically just to keep your business relevant and fresh. Most websites use blog posts for this purpose.
Add a touch of personality with your face and story.
Adding a photo of yourself and some information about your own life without going into too much detail might help people relate to you more. It’s more likely to make your clients show interest in your services and products compared to some corporation with no personality they can see.
Choose your images carefully, even if they’re stock photos.
Keep your website clean with photos that are related to your business and what you do. Although stock photos have less personality and won’t probably be as related to your business as a photo you’d take yourself, it’s still an option to just go on Shutter Stock. Just keep it about the business.
Include well-written and reliable testimonials.
“They did a very good job.” by a random Jane Doe does little to nothing to flatter your business. When choosing testimonials and comments to put on your website, pick the ones that are longer, more detailed, and that include keywords people might search for.
Showcase your previous work.
If you have previous projects or products that you can show people, do it. It is as easy as creating a “Portfolio” tab and posting the photos on there with short explanations as to what they’re showing. Your potential clients are more likely to trust you if they can see what you’re capable of.
Be easy to reach.
The “Contact Us” button on your website should have clear information on how to contact you. Include a phone number, a fax number (if you use fax), an e-mail you frequently check. When the client tries to reach you, but fails, they will not hesitate to start looking for another business that does what you do.
Avoid announcing costs and prices whenever you can.
Unless you’re selling products and services that have set prices, do not give out your prices. This is more of a business tip than a website tip, but it’s important. Instead, offer to give free quotes, or specials and discounts with percentages. People love to see the word “free”.
People are basically addicted to their phones, so it would be a very business move to keep your website only desktop oriented. Your website should be able to switch to its mobile version when browsed from a smart phone, and have full UI functionality.
Work on your SEO.
SEO stands for search engine optimization, and it’s what gets you to the top of the Google Search results. SEO is done by using keywords, website configuration, but there are so many other factors that are taken into consideration when Google decides who goes on top. Check out our SEO post here.
If you’re overwhelmed, take a deep breath and hire a professional.
Yes, it sounds like there’s so much to do, so many things to keep up with, and it might be overwhelming. Do not fret, because there are so many companies that specialize in website building and designing for businesses.
You can see our website design services right here. We can help you build your brand up from the ground and help you through the entire process.
Give us a call today!